How Society of Meow started?

Tired of buying generic cat products made from synthetic materials, Karla, Society of Meow’s founder, thought there must be better options. After tireless searching she couldn’t find any that fit the brief in New Zealand. So, in true kiwi fashion, Karla decided to do it herself and Society of Meow (SoM) was born.

She set out to make her own products and source better options that promoted the health and wellbeing of cats. And where better to start then fun and engaging, premium handmade toys. Fast forward to now and Society of Meow is only just getting started.

There are big plans ahead for Society of Meow. New products are constantly in the works. And we are always on the look out for ways we can improve to better align with our mission. We are so so grateful to have you part of the community and support Society of Meow’s journey.

Our Mission:

Cats should be able to live their best life, nine times in a row.

Our overarching mission underpins every thought, product, and decision at Society of Meow.
Below are the central pillars that support Society of Meow's mission:

Promoting happy, healthy cats

A happy and healthy cat is an enriched and engaged cat. This is fundamental to a cat living their best life. Our products are carefully made and selected with this in mind. It’s also why our journey started with cat toys. Play is a great way to help engage your cat.

Giving back to those in need

A portion of proceeds from every product purchased goes directly to cat rescues here in Aotearoa/New Zealand. Because stray and abandoned cats deserve the best too. (Looking to adopt? Check out our Cat Rescue Directory to find your next family member.)

Using natural materials and fibres

Our environment is their environment. And we all deserve a healthy, thriving ecosystem. One we can enjoy without pollution from synthetic materials. We aim to use natural materials, wherever possible. Plus, Society of Meow is constantly improving to be better.

Producing in small batches

Manufacturing in small batches helps ensure high quality products. Many products are also made here in Aotearoa/New Zealand. That way there is confidence over what goes into each and every product. And it reduces waste from manufacturing errors.